PC’s Profession
Transformative Leader, Sales & Marketing Strategist, Career Coach & Culture Champ
“My professional vision is to lead transformational growth for our customers, our industry & our teams. My background: with 25+ years of sales and sales management experience across B2B solutions, performance & creative marketing; I bring a deep industry knowledge for the lifecycle of all-sized customers and what excites them to succeed. I bring a refined approach to best-in-class customer engagements & strategic impact, as well as a dedicated coaching ethos for high scale, large team excellence.” – Paul Carreo
Experience
Vidmob – Managing Director of Client Partnerships, EMEA
2021-present
Leading & launching Vidmob’s New Business Growth – Key Accounts, Agency Development & Mid-Market channels for advertisers in UK, EU, & Middle East. Planned and executed our GTM strategy for UK & Europe across demand generation, PR/Events, Inbound/Outbound Sales channels, CRM pipeline development, financial target modelling, subscription bookings revenue, & ongoing account management.
Google – Head of Mid-Market Sales UK & SMB EMEA, Marketing Solutions
2015-2020
Head of all ‘Mid-Market’ Sales, Commerce & Start-Up programs for UK & Small Business Sales programs in EMEA. Managing ~$850M revenue across 7,000 managed Adwords accounts, and a managed team of 5 Sales Managers, 80 sales reps. Focus areas: strategic sales activity, new product adoptions, competitive growth, customer market share, operational program priorities and rigor, & leadership development for managers to engender meaningful team culture.
Google – Country Sales Manager UK & Ireland, SMB Sales
2012-2015
Leading a large team of inside sales & account managers – focused on solution selling digital advertising & media strategies within Google’s product suite to top revenue generating accounts across the UK and Ireland markets. Responsible for sales coaching at scale, performance management, strategy & operational impact, and roadmap program design opportunities.
Google – Regional Sales Manager, Northeast US, Commerce Division
2011 – 2012
Initial founding sales leader launching Google Offers Google’s daily deal platform for online and offline Commerce, and the supporting accounts & sales team. Established org design including key metrics, targets, incentives, and cross-functional processes. Managed field sales reps across 4 strategic market cities including Boston, DC, Baltimore, Atlanta. Strategy & operational roadmap development to scale for 2.0 launch of vendorized sales channel.
Paychex Inc. – District Sales Manager, HR Sales Division
2007 – 2011
District manager & team lead for sales representatives selling HR services to mid-market businesses. The primary focus is on strategic solutions towards developing the people within a high growth organization through benefits and HR policy development. Team lead for 6-8 sales representatives, consultation with executive staff, demonstration of return on investment, and implementation of a designed program for managing their HR needs.
business & leadership blogging
Why leadership, reflections on a vocation
Why leadership? A business and leadership blog. I value leadership capabilities in myself, my peers and mentors as a critical and often underappreciated indicator for success. Whenever I have faced existential crisis, or coached it in others, feeling a bit washed over in the significance of our careers – I can point to people management…
agitating for career change, 2021
2021 Aug – Agitating towards career change, a call to action for anyone feeling a bit stuck It’s been over a year now that I left my 10 year Google career, delving into the chaos of the worst job market in over 100 years. I feel fortunate for my time as a senior leader developing…
Interests & Accomplishments
- Volunteering: summer 2018 construction for St. Luke’s School of Endulen, Tanzania. 2018-2022 ‘Inner City Helping Homeless’ & ‘Shine A Light’ Focus Ireland
- USA born citizen, naturalised Irish & EU citizen in 2020 / Traveled +25 Countries
- Climbed Kilimanjaro, safaried Serengeti, backpacked Madagascar
- Runner, hiker, sea-swimmer, & avid short fiction writer
Paul Carreo 